Gold Coast, Ready For The YouTube Commerce Boom?

Why video commerce is taking off (and not just in Asia)

YouTube isn’t just a place to scroll through videos anymore – it’s becoming a full shopping journey. In Southeast Asia, video commerce now makes up around 20% of total eCommerce revenue and has grown 4x in just two years.

The reason? People trust creators. They watch a product being used in real life, hear an honest opinion, and feel more confident clicking “buy”. This is especially true on YouTube, where long-form content, reviews, and tutorials play a much bigger role in building trust than short, flashy social ads.

This trend is relevant to Gold Coast businesses – especially those in retail, health, home services, and tourism. If your brand relies on visual appeal or word-of-mouth, creator-led videos can do more than entertain – they can drive real sales.

YouTube’s strategy: From scroll to sale

In markets like Vietnam, Indonesia, and Thailand, YouTube Shopping is making waves. With integrations through platforms like Shopee, creators can tag products directly in videos. Audiences can click to buy while they watch. Some YouTube channels in Vietnam have seen revenue jump by 5x thanks to this format.

While this exact feature isn’t in Australia (yet), the model is one to watch. Imagine pairing YouTube content with your Shopify store, or partnering with a local Gold Coast content creator to demo your service in a more authentic way.

What Gold Coast brands can learn

Whether you’re a boutique, a property developer, a tourism operator, or even an HVAC company – video content builds trust. And when it’s led by creators, it feels more like a recommendation than an ad.

Here’s how you can adapt this for the Gold Coast:

• Partner with local creators who align with your values. Think lifestyle vloggers, tradie influencers, or even food reviewers.
• Tell real stories behind your product or service. Focus on usefulness, not polish.
• Use YouTube Shorts or longer explainers to walk people through your offer.
• Embed these videos into your website, emails, and Google Business Profile.

This is especially powerful for local SEO – and something BrandCom has already helped businesses in the Gold Coast tap into.

Big screens, big opportunities

Another trend? YouTube is now a TV experience. Globally, people watch over 1 billion hours a day on connected TVs and in Southeast Asia, YouTube CTV has reached over 79 million users.

On the Gold Coast, families are spending more time watching YouTube via smart TVs, especially in the evening. That’s a window of opportunity: YouTube ads and content are now part of the living room, not just the phone.

This is especially useful if you’re marketing family services, education, real estate, or high-consideration purchases. You can run longer, more impactful content like a mini-doc, review, or client story, right where attention is highest.

Final thoughts from BRANDCOM

If you’re a Gold Coast business owner, content creator, or agency, this is the time to think bigger with YouTube. The Southeast Asian market shows what’s possible when video and commerce are combined authentically.

The best part? You don’t need a million-dollar budget. You just need a good story, a bit of strategy, and the right creator or format.

At a digital marketing agency like BRANĐCOM, we help local businesses plan video-led digital strategies that convert. Want to chat about it? Let’s start with what your customers are already watching.