How To Attract More Customers From Google My Business

Did you know that 98% of consumers used the internet to find information about local businesses in 2022, up from 90% in 2019, according to BrightLocal’s 2023 Customer Review Survey. Your Google My Business profile (GMB) could be a missing piece in today’s digital world puzzle. But not every business knows the way to handle the problem, and have difficulties when optimizing their GMB. This guide will walk you through recommended steps to make your Google My Business profile become a customer-attracting machine. 

What Is Google My Business? 

Google My Business is a free service of Google that assists local businesses control and advertise their information on search engines. 

Why Is It Important? 

GMP not only helps customers find your businesses with all your products and services that you provide, but also gives the company a chance to promote and broaden their businesses. Improve your GMP profile, you’re more likely to appear in Google’s local search results and Maps. Optimizing it, you’ll get the benefits such as improve brand credibility or drive traffic to your website and physical location.

Steps To Optimize Your Google Business Profile 

Claim And Verify Your Listing 

Explain the process and importance of verification.

Complete And Accurate Information

• Business name, address, and phone number (NAP consistency)
• Choose the right business categories
• Write a compelling business description (keywords, unique selling points)
• Add your website link, appointment link, and other relevant URLs
• Specify your business hours

High-Quality Photos And Videos

• Showcase your business, products, services, and team.
• Use professional, high-resolution images.
• Consider virtual tours.

Manage And Respond To Reviews

• Encourage customer reviews.
• Respond to both positive and negative reviews professionally.
• Explain the impact of reviews on local ranking and customer trust.

Utilize Google Posts

• Share updates, offers, events, and announcements.
• Highlight new products or services.
• Drive engagement with calls to action.

Answer Questions And Engage With Customers

• Monitor and respond to customer questions promptly.
• Provide helpful information and build relationships.

Use Relevant Keywords

• Incorporate relevant keywords in your business description, posts, and responses.
• Focus on local keywords and search terms.

Choose The Right Attributes

• Select attributes that accurately describe your business offerings.

Monitor Your GMB Insights

• Track key metrics like views, searches, and website clicks.
• Use insights to refine your GMB strategy.

Common GMB Mistakes To Avoid 

Using Google My Business without a specific plan could bring unwanted mistakes like: 

• Inconsistent NAP information: It needs to be correct and consistent to build customers’ trust. 
• Ignoring reviews and questions: Answering customers’ questions and appreciating reviews is neither good nor bad. It is also an important part of optimizing your GMB to show respect with your customers. 
• Not using Google Posts: Providing relevant pictures with your product or services will increase your company’s reputation and quality.
• Incomplete or inaccurate information: Ensure all your information appeared on your GMB is correct.
• Poor quality photos: high quality photos make it easy to make a decision and do not annoy you when browsing the website. 

Attracting local clients in the competitive environment of today depends on your Google My Business profile being optimized; it is not optional anymore. From fully filling your profile to actively maintaining reviews and using Google Pages, the techniques described in this book can help you greatly improve your exposure and increase business visitors. Don’t wait any longer; start optimizing your GMB profile today and watch your customer base grow!

Are you ready to transform your Google My Business profile into a customer-attracting powerhouse? A Gold Coast digital marketing agency can help you develop a comprehensive marketing plan that leverages the strengths of your company. Contact BrandCom, a Gold Coast digital marketing agency, to discuss your specific needs and goals. We’ll help you with a free GMB consultation!