Inside LinkedIn’s Video Advertising Tool For Marketers

Nothing is worse than the feeling of being left out, especially in marketing. It also does not help that constant changes in this field are a normal occurrence. Amidst all that, LinkedIn’s Video Advertising Tool came like an easy way to navigate the market and also makes B2B marketing easier.

What are the new features?

With video being more and more popular among LinkedIn‘s users, the platform now offers a variety of new video ads options, with a couple of highlights!

First Impression Ads

This LinkedIn’s Video Advertising Tool is a very straightforward one. First Impression Ads, true to its name, will be the first thing people see the moment they log into their app. With a vertical, full-screen video format, with a single-day run at a time, guaranteed to be the first promotion your target audiences see when they log in for the day.

This feature means a lot to brand marketing, especially for B2B marketers, since people tend to spend less time on LinkedIn compared to other social media platforms, so the impact of your campaign would be much greater if people see it when they are most concentrated.

CTV Ads expansion

If First Impression ads focus on quality of reach, then this one is all about scale. The Connected TV (CTV) Select ad offering gives you the opportunity to expand your LinkedIn promotions across a single publisher’s entire streaming portfolio.

Though it takes a slightly different route, this form of advertising is growing rapidly. As brand marketing evolves and the way brands communicate continues to shift, having a partner who can guide you through these changes makes all the difference.

Reserved ads

LinkedIn’s Reserved Ads expansion is creating great new opportunities for Gold Coast’s digital marketing businesses. With LinkedIn’s Video Advertising Tool, brands can now plan ahead of time and reserve their desired ad spots. It helps their marketing efforts reach the right people at the right moment, and also gives marketers more control over their ads, like when and where they will appear. Together with LinkedIn’s growing CTV ad options, Reserved Ads are becoming a smart way to plan and boost brand visibility.

In a fast-moving, ever-changing B2B marketing space, LinkedIn’s Video Advertising Tool is making it easier for brands to keep up and make better impacts. With features like First Impression Ads, CTV expansion, and Reserved Ads, it gives businesses more ways to reach the right people at the right time. To make the most of these new opportunities, BRANDCOM digital marketing, based on the Gold Coast, is here to help you build simple, effective strategies that work best for you.